Ebook pricing, Jerry Jeff Walker, Taxing Marijuana, Blue Dream and ONE MINUTE GONE

“Last week I was thinkin, it’s record time again…”

Which is what Jerry Jeff would think, whereas I would think it’s blogging time again…

Or maybe time to listen to

London Homesick Blues again images

It seems my neuroantennae have begun channeling Jerry Jeff Walker. If I had a choice, I’m not sure that’s whom I would choose to have speaking into my brain in the morning when I wake, but there are definitely worse, even in Texas. Especially in Texas. Ted Cruz comes to mind. I wish he  didn’t.

ONE MINUTE GONE  one_minute_gone_cover_largedh3

For years, medical marijuana has been available in Colorado, as it should be everywhere, IMHO, with a doctor’s approval, but effective January 1st, it will be available on a retail basis, without a doctor’s note. As it should be, IMHO. Not that doctors’ notes are hard to come by. They’re not. You just need some sort of medical condition. Chronic pain or anxiety will do nicely. Last week Colorado voters authorized a tax on retail marijuana that could go as high as 30%, maybe higher, as some local authorities want to add an additional tax. I don’t have a problem with that as long as the retail price, including tax, remains below the street level (illegal) strike point although retail availability may drive the street price down. From an economics standpoint it will be interesting to watch. One thing that has already happened is that Colorado is reaping something of an economic windfall as people move here, including a lot of baby boomers, to take advantage of the availability of regulated, high-quality pot. You know exactly what you are buying, whether it’s Indica or Sativa or a hybrid, and what the THC and CBD content are. It’s like going into a liquor store, or a good wine store, except the other patrons in an MMJ dispensary are more likely to be someone you would want to hang out with. Right, I am speaking for myself now.

The only other issue I have with the tax is that some of the locales that have prohibited retail sales (that’s fine, their privilege) want to participate in the revenue from the tax. That’s stupid. It’s even worse than the NIMBY (not in my backyard) syndrome, because it’s NIMBY-but-if-you-do-it-in-your-backyard and make money on it I want some. Remember The Little Red Hen? No one would help her plant the seed, harvest, etc., but everyone was willing to help her eat the bread? Same deal.

So what does all of this have to do with ebook pricing strategy? I haven’t figured that out, yet. Probably nothing. But in my last post I said the next would be on ebook pricing strategy so here it is:

How do you price your self-published ebook? As cheaply as possible. You’re not going to make much money, if any, until it starts to sell a lot of copies and the most important thing is to get it out there and into the hands of AMRAP. As many readers as possible. As fast as possible. Mine is at 99 cents. The same is true if you have a print-on-demand trade paperback. I set mine at $8.99, which is barely break-even, but Amazon is selling it today at $7.64, cutting the difference out of their share.

That’s about all I have to say about that. But if you come to Colorado, you can get really good marijuana cheap. Not as cheap as my ebook, but still cheap. If you buy my ebook for .99, or the POD for $7.50, you can also get an eighth of an ounce of something really good from an MMJ dispensary, like Blue Dream or Alaskan Thunderf**k for $25-30. There’s no connection between the two purchases, of course, I’m just saying… Get both and you’ll probably be happier. I know I will.

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